iDNA summary: What's your profile?

- So, at this point now you understand that these four behaviors that we've talked about, questioning, observing, networking and experimenting, are really more pronounced in business innovators and they trigger new ideas. So if you want to come up with more creative ideas you're just going to have to question more frequently. You're going to have to get out there and observe more often. You're going to have to talk to more people who have different backgrounds, different experiences, and you're going to have to run more experiments. If you can do that you will become a more creative person, and a better innovator. Now one of the questions that has been asked to me is do I have to be good at all four of those behaviors? And the answer actually is no. In fact, we have an assessment, we call it an innovator's DNA assessment, that assesses your strength on each of those four behaviors and associational thinking. And what we've learned is that some people are really comfortable and good at observing, or networking, and those are like their go-to skills to get new ideas. For me personally, my strongest skill happens to be networking. In terms of getting new ideas. I like talking to other people, I enjoy the interaction, I tend to be a little more extroverted. And so that's a great way for me to get new ideas. Other people I know are more introverted and they prefer getting ideas through observing. That's okay. What you want to do is understand your strengths and whenever you have a problem to solve, go to your strengths first. In fact that's where the innovator's DNA title to the book comes from. Some people have asked me Jeff, why did you call this book the innovator's DNA, when you're telling us that creativity is not genetic? That doesn't make sense. The answer is you actually have your own DNA with regard to getting innovative new ideas that's comfortable for you. So build on your strengths, whether it's questioning, observing, networking, experimenting, build on your strengths as you try and come up with new ideas that will make a difference. Finally we asked Elon Musk, Elon, what would you recommend to people who really want to become better innovators? Who want to come up with creative ideas. And he said, you know, he said, I would ask them how hard have you tried. He said creativity and innovation takes time. It takes effort. And he said a lot of people want it to happen but they're not really willing to put in the time and effort and so, you've got to try. If you really want to come up with something that's going to have a big impact on the world. So remember creativity it's not a genetic endowment, you've got more creative capacity than you think, you can get better at it, if you will act differently, that will help you to think differently, and then you can make a difference in your life and in the lives of those around you.