From the course: Managing Organizational Change for Managers
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The fear, uncertainty, and doubt (FUD) factor
From the course: Managing Organizational Change for Managers
The fear, uncertainty, and doubt (FUD) factor
- [Instructor] What is the level of FUD in your organization? That is the level of fear, uncertainty, and doubt that exists due to change either inside or outside the organization. Imagine that you have a new boss who has never worked in your industry. The computer you do your daily work on is replaced. The HR department has updated its performance review approach, and all 10 members of your team are due for their evaluation. Oh, and the leadership team has just announced a brand new strategy, and those are just the major changes happening that you know of right now. Then, you're assigned a new project to implement an agile work approach. Can you feel the angst building in you as you think about the changes going on and the fear, uncertainty, and doubt within the organization that can impact your change? I'm not a neuroscientist and I don't play one on T.V., but I have read extensively about how the brain is impacted by change. What I know is the brain is hardwired to protect you…
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