From the course: Creating a Culture of Service

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Your executive team or board

Your executive team or board

From the course: Creating a Culture of Service

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Your executive team or board

- No one in your organization is going to say, "Oh, we don't want a culture of service. "No, thank you. "That's not us." But if you want to truly embed a culture of service, you need real support and action from other leaders. It may be the support of your boss and her peers. Or if you're the CEO, maybe it's your executive team and your board. To get others to buy into your ideas, focus on two areas. The first is information. Provide information, evidence, about how a culture of service improves profitability and morale, and customize it to meet your organizational objectives. You can share research statistics like employees who experience meaning at work, are three times more likely to stay at their organization. Or brands focused on client impact outperform their competition by up to 382%. You can share information about your competitors, talk about what your competition is doing, and how a culture of service can help you differentiate. Or you might explain how a culture of service…

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