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Who should lead the digital agenda?

Who should lead the digital agenda?: Digital Transformation
Who should lead the digital agenda?: Digital Transformation

How are the responsibilities for digital divided up across the organization? If there is to be one leader of digital, it would be best that it be someone who has both internal, operational experience and insights, as well as profound customer touchpoints. This chapter covers the reasons why, and highlights the ideal backgrounds of digital leaders.

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Skill Level Advanced
47m 28s
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Skills covered in this course
Business Leadership

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