Nervous about presenting to executives? In this video, explore and witness knowing your audience, leading with the conclusion, and using the situation, complication, question, and answer formula. In this video, learn to focus on the big picture and consider the tough questions.
- When we coach our clients to present to executives,…we know that they have a lot on the line.…C-suite or executive audiences have unique expectations.…In this following example,…Jake is presenting in front of the executive committee.…Think of how you would coach Jake to improve.…- Hey everyone, and thanks for your time.…I would like to discuss the Vibe account.…Now, Vibe is a new brand that has been capturing…over 20% of the market, which is a pretty incredible number…given the competitiveness of this industry.…
When we first started to represent Vibe,…the data wasn't giving us the insight necessary.…But over the last four years,…our campaigns have allowed them to--…- Jake?…We get the reports.…Why are we even here?…- I know that you know this,…but I'm trying to paint a picture as to…where we've come from and where we are today.…- Okay.…- So as you can see, they've grown…and they want us to handle their social media.…- But do they want a new feature?…And who's even running the account?…- Yes, and we need a new account rep,…
- Recall the four pillars of a business scenario.
- Explore the term 'people' in the context of a communication scenario.
- Recall how the Think, Feel, Do model applies to a communication scenario.
- Identify the parts of the message in a communication scenario.
- Recognize the 'channel' in a communication scenario.
- Apply the importance of context in a communication event.
- Review the most important components of listening.