When you have an idea to pitch you need figure out the learning style of your audience and again put the what, why, and how formula in action. In this video, explore the importance of timing and the fact that influence is not a one-time communication event but more of a longer-term campaign.
- You may not be in sales as your actual profession,…but we all have times when we need to pitch an idea…and get the approval of others.…Our communication building blocks from chapter one…guide our influential attempts.…First, think about the people whose approval you need,…and what's in it for them to agree.…If you can't think of a single way…in which your listener benefits from your idea,…you may need to rethink your plan.…People first in every pitch.…
Consider the decision making style…of the person you're trying to influence.…Is she more of an analytical thinker type,…who makes decisions by processing data…and bottom line results?…Or is this someone who is more emotional,…and makes decisions by processing the effects on people.…Head or heart, thinker or feeler.…Your thinker needs evidence, facts,…comparisons and benchmarks.…The heart decision maker needs to make sure…people will benefit, values will be honored,…and harmony upheld.…
Then, consider your message.…A great pattern of organization when pitching an idea…
- Recall the four pillars of a business scenario.
- Explore the term 'people' in the context of a communication scenario.
- Recall how the Think, Feel, Do model applies to a communication scenario.
- Identify the parts of the message in a communication scenario.
- Recognize the 'channel' in a communication scenario.
- Apply the importance of context in a communication event.
- Review the most important components of listening.