Use the "Discovery Journey" method

- People are naturally more committed to their ideas…than your ideas.…One of the best ways to get your recommendations approved is…to turn your ideas into your audience's ideas.…Here's an example of how to do that.…In the summer of 2000,…I worked for a disposable diaper manufacturer.…Now, I had an opportunity to develop…and present a five-year strategy recommendation…to the president and leadership team.…Well, after a few weeks of analysis,…I had my big moment with the leadership team.…Now, they were probably expecting a traditional presentation…where I would stand up…and tell them what my recommendation was,…and then justify that recommendation…with all the details of my analysis,…but that's not what I did.…

Instead, I told them the following.…I said, everyone of you in this room has been taught…since you've joined the company…that if you deliver the sales volume,…the profits will follow.…Our strategy reflects that belief.…Now, all our plans are directed…at selling more diapers, period.…In preparation for this meeting,…