From the course: Management: Top Tips
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Trading
- Now, once you've both opened, so you've put a number on the table, they've put a number on the table, the process of coming together to get an answer is trading, bargaining or trading, and the important thing to know about the bargaining phase is that you must never concede unilaterally. You must never just say, "Well, "how about if I offered you a bit more?" So, you're making a movement towards them but it's unilateral, you're not getting anything back for it, and, if you do that, it's weak and it opens you up to the vice 'cause they're going to say, "Well, that's not enough." So, what you must do in order to get from your opening offer to the finished agreement is trade. You must say, "Well, if you "gave me this, then I could move." So, if you're buying, you could say, "If you put in some extra features, "then I would pay a bit more." and if you're selling, you could similarly trade. You could say, "Well, if you made it easier for me "in some way, or if you bought three instead of…
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Introduction1m 4s
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Learning to ask36s
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Acting as if it's a game1m 7s
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Creating win-win situations1m 33s
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Setting your limit1m 43s
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Understanding their weaknesses2m 8s
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Setting an opening offer2m 4s
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Trading1m 47s
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Going beyond small steps1m 23s
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Going beyond splitting the difference1m 49s
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Avoiding the nibble2m
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The flinch1m 59s
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The vice1m 35s
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