From the course: Igniting Emotional Engagement
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Tapping into human desires
From the course: Igniting Emotional Engagement
Tapping into human desires
- Once you get past food and shelter, human beings have two fundamental needs. Connection and meaning. We want to be part of something bigger than ourselves, and we want to know our work counts for something. These two needs transcend culture, age, race, and sex. If you want people to care, you need to find a way to help them fulfill those two fundamental needs. Let's start with connection. Connection is about the need for others. From an evolutionary perspective, we don't do so well on our own in the wild. Humans are hard-wired with an innate need to belong. In fact, isolation is devastating to our brain. It tells us that we're the outsider, which is threatening to our primal selves. We crave connection because our survival depends on it. The second big human need is meaning. We want to know our individual contributions count. The more meaning people attach to their job or a task, the more effort they'll put into doing it. Let's look at an example of how to tie connection and meaning…
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