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Stakeholder engagement

Stakeholder engagement: Change Management Foundations
Stakeholder engagement: Change Management Foundations

In this video, Bob McGannon explores ways to customize your stakeholder communication by establishing relationships. You will also learn these four critical points: how the change will benefit individuals personally, understanding what success means to your most important stakeholders, aligning the change with the perceived purpose of your organization and framing your critical stakeholder's personal situations to win them over and get their support.

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Skill Level Intermediate
1h 40m
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Skills covered in this course
Business Communication Management Project Management

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