From the course: Igniting Emotional Engagement
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Situations that require emotional buy in
From the course: Igniting Emotional Engagement
Situations that require emotional buy in
- Did you know that anesthesia and antiseptics were both introduced in the mid-1800s? Anesthesia took off immediately. But antiseptics didn't. Why is that? Well, anesthesia solved a problem doctors cared about. It subdued the patient so they didn't have to take out a tooth or appendix with the person flailing around in pain or dying of shock. It was an obvious and quick win. But antiseptics also solved a huge problem. Infection was the single biggest killer of patients. But using antiseptics required a lot of work from the doctor with lots of complex steps and it took months to see the payoff. A high degree of difficulty, no immediate value, and a long horizon for success. Even though they saved more lives, antiseptics had a much slower buy-in. You don't want to be the person who's great ideas take 50 years to catch on. So to save yourself from this fate, you want to assess how much emotional engagement you need before you launch your initiative. Make a list of things you want other…
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