Join John Ullmen for an in-depth discussion in this video Setting your public objective, part of Communication Foundations (2013).
- When it comes to what you really want to accomplish in your communication, some things are for you to know and for others not to find out. Let's distinguish between your private purpose and your public objective. It's important to have both and it's crucial to know the difference. Your private purpose prioritizes the impact you really want to have with your listeners. As we covered in the previous segment, you clarify your private purpose with your personal answers to the think, feel, do questions. You don't necessarily share any of those answers with your listeners. It's part of your preparation and planning.
It's like getting ready for the big game. Some of it is personal for you and would be distracting for them. But you do need to let your listeners know why meeting with you will be worth their time. This is the public objective you'll share openly with them so they don't get confused, frustrated, or distracted about why they're meeting with you. For example, before a presentation in front of your manager and her peers, you might share your public objective of bringing them up to date on the status of an important project. That's worth their time. But your private purpose might include other elements.
For example, take the feel question. How do you want your manager and her peers to feel after your presentation? If your top priority is "change the impression that I'm nervous around senior management and inspiring in them a feeling of confidence that I'm ready for promotion." Then in most cases, you won't declare that to the group out loud or in an email. One of the things I most want to accomplish today is not look nervous, no. But, if that's an important part of your private purpose, you do want to construct and deliver your message to help create that impression. Your public objective will typically fall under one of these three categories: To persuade your listeners.
For example, ask them to approve a request or recommendation. To inform your listeners. For instance, update them on a project status or instruct them on a procedure. Or to invite your listeners. For example, to provide input, perspectives, or advice. You might have several objectives, but it's crucial to prioritize. The real world often disrupts our best intended plans. So simpler is better. Also, you don't wanna set yourself up to fail to achieve what turned out to be too many priorities. Give yourself the best chance of accomplishing what matters most.
Decide which objective is number one and emphasize that. Sharpen it until you are able to express your number one public objective clearly, concisely, and consistently. You'll come across as more prepared, decisive, and respectful of your listeners' time. So, although parts of your private purpose are for you to know and them not to find out, it's always good for them to find out you're prepared, decisive, and you respect their time.
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- Managing the intent-impact gap
- Designing the content of your message
- Improving vocal delivery
- Adjusting your body language
- Being politically savvy
- Listening to what's said, what's unsaid, and how it's said
- Increasing empathy and trust
- Overcoming anxiety<br><br>
- The PMI Registered Education Provider logo is a registered mark of the Project Management Institute, Inc.