Qualitative goals can relate to completion of major projects or initiatives that reach milestones or results that require you to make inferences from indirect quantitative metrics. Things like culture are hard to measure, but you can construct a set of indicators that let you know if you're moving culture in the right direction and succeeding at reaching that goal.
- In addition to setting quantitative goals,…which are pretty easy to set,…a lot of times you'll have to set qualitative goals.…You can look at things like major project completion…or milestones in completing that project.…Sometimes, you want to measure things…that are difficult to measure.…You'll have to infer from indirect quantitative metrics…whether you're making progress on that desired outcome.…Things like culture are hard to measure,…but that doesn't mean you don't have to measure it.…
You can construct a set of indicators…that let you know if you're moving culture…in the right direction.…You can look at things that'll tell you…if you're succeeding in reaching…that higher-level end goal.…Let me offer a couple of examples.…If we're looking at culture,…maybe we create a balance scorecard…to measure our performance on cultural improvement.…We want to be a top place to work.…We want engaged associates.…That's hard to measure.…But, we can look at quantitative metrics…to tell us how we're doing.…
We can look at associate retention,…
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- Set corporate and business unit goals.
- Define driver metrics.
- Explain the concept of supporting goals.
- Identify benefits of tying goals to strategy and incentives.
- List ways to troubleshoot and communicate goals.
- Describe how to hold others accountable and avoid pitfalls.