You can disrupt an industry by reengineering the value chain. Learn how to explore similar opportunities in your current business, or in a new venture if you're looking to start one.
- Plenty is a high-tech vertical farming startup…in San Francisco that grows 350 times…more produce in a given area than conventional farming,…and according to its CEO and founder,…Matt Barnard, it does this while using…only 1% as much water.…So, what's Plenty's innovation?…Grow plants on the side of tall skinny towers,…arrange the lights vertically,…use gravity to deliver water and nutrients,…and since the space is far more compact,…use people and machines more efficiently.…
Plenty, which is backed by Bezos Expeditions…and other investors, has the goal of building…vertical farms right next to large cities.…There would be massive savings…on the costs of energy and distribution.…There would be much less pollution,…and people would get to eat tasty,…locally grown greens and fruit.…Plenty's strategy is an example…of radical innovation by reengineering the value chain.…
They have taken an existing market need,…fruits and vegetables, and completely reengineered…how the goods or services to meet this need…are produced and delivered.…
LinkedIn Learning (Lynda.com) is a PMI Registered Education Provider. This course qualifies for professional development units (PDUs). To view the activity and PDU details for this course, click here.
The PMI Registered Education Provider logo is a registered mark of the Project Management Institute, Inc.
- Fundamentals of innovation
- Fostering creativity without losing control
- Design thinking
- Lean startup
- Redefining customer value
- Digital transformation
- Social innovation
- Frugal innovation