From the course: Igniting Emotional Engagement
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Quick wins
- I'm not a runner (laughs), but I've watched a lot of marathons and cheered on my friends who are runners. There's an interesting thing about long races like marathons. They have mile markers, and the runners use the mile markers to motivate themselves and celebrate incremental gains. They don't stand at the start line thinking, "Only 26 miles to go." They take it one mile at a time. They have to stay fully engaged for the entire race. So they break down something really hard into small wins that can be celebrated. Good teachers do the same thing with their students. Well, this same concept applies to big business goals. If you have a long-term goal like tapping into a new market or tackling a big internal metric, you'll want to find ways to give people quick wins. A good rule of thumb is to give people a win of some kind every 30 days. The trick is not to make it the same win. For example, if you want to increase customer retention by 12% this year saying, "Okay, let's increase…
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