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Pursuing the wrong initiatives

Pursuing the wrong initiatives: Assessing and Improving Strategic Plans
Pursuing the wrong initiatives: Assessing and Improving Strategic Plans

Even if you have a great understanding of the market, you might pursue the wrong initiatives. Not all ideas are good ideas. You might think a new product or service will be a winner only to find out it doesn't perform as expected. You might pursue initiatives because they're "pet projects" or because of internal politics instead of pursuing something because it's on strategy.

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Skill Level Intermediate
54m 4s
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Skills covered in this course
Business Leadership

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