From the course: Assessing Digital Maturity
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Provide strategic clarity, focus, and alignment
From the course: Assessing Digital Maturity
Provide strategic clarity, focus, and alignment
- As the pace of change accelerates, it's more important than ever for companies to be aligned on vision and strategy. Many companies have shortened their strategic planning horizon because they feel too much will change beyond that. Other companies have adopted a Zoom Out, Zoom In approach, where they first align on a shared 10 to 20 year vision of the future, and then, focus on the near-term activities that can advance that vision in the next six to 12 months. Strategic plans are as important as ever. But the need to revisit them and communicate them more transparently becomes more important than the digital era. Actively pursuing ideas that might cannibalize existing offerings are more important. To paraphrase, the former CEO of Intel, Andy Grove, you need to become your own best competitor so that others don't beat you to the punch. In the digital era, it's important to establish vision and strategy, as well as to make your culture and mindset explicit. Let me take the example of…
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