From the course: Jeff Dyer on Innovation
Next steps
- One of the things that's helpful when you finish any course is to ask yourself, what do I do differently tomorrow? And the answer here would be take that idea that you've had about how to improve something at your organization, inside it, maybe with a customer, and think about, how do you now walk it through The Innovator's Method? How do you see whether other people see that this is a problem worth solving? How do you see whether or not there is a willingness to put resources behind that problem to try and solve it? At Amazon, they have a process called working backwards. What they do is they allow any employee to write a six page document. It's a document that starts with a press release, which releases this new idea, this new product, this new service. It explains the benefits why this is a great thing for you. And then it has some frequently asked questions about it, and, usually, they like to have some sort of a mock-up or prototype with it. And then they present that to their bosses, and see if anyone's willing to put resources behind it. If someone's willing to put resources behind it, now you can go to the next step to see if you can take your idea from an idea to something that's reality. If you think you need more help, you might get The Innovator's DNA or The Innovator's Method and it will help you walk through each step in greater detail. So, as you finish this course, it's my hope that you'll be able to take these ideas and that you'll be able to translate them into real action, actions that will help you to be the founder of something, the creator of something, something that will create benefits for you and for your organization.
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