From the course: Leading with Purpose
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Naming and claiming a purpose statement
From the course: Leading with Purpose
Naming and claiming a purpose statement
- Let's be honest. Most purpose statements are pretty boring. Perhaps you've seen something like this on a lobby plaque. We strive to provide value to the community, the shareholders, the employees, blah, blah, blah, blah, blah. It's kind of a long-winded way of saying we're going to be nice to everyone and make money while we're doing it. You know, this kind of milquetoast messaging, it never makes anyone's heart beat faster. So let's get clear. An effective purpose focuses on one thing, the impact you have on customers. Your purpose should sit at the front and center of your commercial model. So after you identify who your actual customers are, who pays for your services, ask yourself what impact does our product or service have on their lives and businesses? Now, think really deeply about this. What's the ripple effect of your offering? What would happen if your solution didn't exist? Your purpose is the North Star for your team. It's the rallying cry. I call it noble purpose…
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