Staring at a blank Word doc, not knowing where to start with your purpose statement? Learn three questions you can ask yourself and your team to help you craft a purpose statement. Also, see examples of real purpose statements being used today, and a few things to avoid as you start the creative process.
- Let's be honest.…Most purpose statements are pretty boring.…Perhaps you've seen something like this on a lobby plaque.…We strive to provide value to the community,…the shareholders, the employees,…blah, blah, blah, blah, blah.…It's kind of a long-winded way of saying…we're going to be nice to everyone…and make money while we're doing it.…You know, this kind of milquetoast messaging,…it never makes anyone's heart beat faster.…So let's get clear.…An effective purpose focuses on one thing,…the impact you have on customers.…
Your purpose should sit at the front and center…of your commercial model.…So after you identify who your actual customers are,…who pays for your services,…ask yourself what impact does our product…or service have on their lives and businesses?…Now, think really deeply about this.…What's the ripple effect of your offering?…What would happen if your solution didn't exist?…Your purpose is the North Star for your team.…It's the rallying cry.…
I call it noble purpose,…because I believe that making a difference to customers…
- Recognize a common mistake that leaders make when articulating a purpose.
- Identify a question that can help you connect purpose to performance.
- Recall the benefits of talking about purpose on a regular basis.
- Explain the problems that can arise from using quantitative metrics.
- Examine the driving question in sales coaching to discover how you can make an impact on customers.
- Determine why many leaders are afraid to say no in decision-making moments.