In a lot of meetings, customers are talked about in vague terms, if they're talked about at all. Learn how to talk about specific customers in a way that inspires engaging and action-oriented meetings.
- The average employee attends…between eight and 12 meetings a week.…That's a lot of time, and it's often wasted time.…And there's a reason those Dilbert cartoons…and shows like The Office make fun of boring meetings.…We've all experienced the snooze fest…or the low impact meeting.…And one of the reasons so many meetings are boring…is because they're internally focused.…They're all about you, your metrics, and your policies.…And to create that culture of service…and make meetings interesting and worthwhile,…you need to bring in the voice of the customer.…
Effective meetings start with a great opening.…Start your meeting with a purpose and a story.…For example, if you're in the weekly marketing meeting,…instead of saying we're going to review the numbers…from last month, say the purpose of this meeting…is to keep us laser focused on connecting with customers…in a way that sticks and is better than our competition.…Then share a quick customer impact story.…Saying something like let me tell you about what one…of our customers experienced this week sticks.…
- What is a culture of service?
- Cultivating an emotional connection to your customers
- Generating engagement by sharing your backstory
- Framing financials and objectives
- Unpacking your metrics
- How to use a culture of service in hiring and firing
- Reinforcing a culture of service in daily operations