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Marketing performance

Marketing performance: Measuring Team Performance
Marketing performance: Measuring Team Performance

Your marketing team is responsible for getting the word out about your product, which they do through a variety of channels. You can measure their effectiveness by channel, as well as their overall effectiveness in allocating resources to various channels. A large number of metrics are available for channels like email, websites, blogs, social media, TV, radio, print, etc. You can also evaluate their effectiveness in terms of ratios like "marketing cost per lead."

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Skill Level Intermediate
1h 25m
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Skills covered in this course
Business Management

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