From the course: Employer Branding to Attract Talent
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Make an emotional connection
From the course: Employer Branding to Attract Talent
Make an emotional connection
- When I was a soon to be college grad, I was intrigued by the CIA's employee recruitment campaign. They advertised that you could get paid to travel the world. I thought that was really neat, until I realized that I'd have to leave behind everything and everyone. But for a brief moment, I was ready to pack my bags and head out on an adventure. Believe it or not, we can learn something about employer branding from the CIA. Employer branding is not just about a company getting their message out to perspective employees, it's about interacting with candidates on an emotional level, and engaging them in the dream. It's important to understand that logic makes people think. Emotion makes them act. For most people, changing jobs is an emotional decision. If you want to attract candidates and start a conversation with them, then you need to appeal to their emotions. Take a look at how nonprofits successfully recruit both volunteers and paid workers to join in their mission. Most have a…
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