From the course: Managing Organizational Change for Managers
Join today to access over 22,600 courses taught by industry experts or purchase this course individually.
Know your audience
From the course: Managing Organizational Change for Managers
Know your audience
- When preparing to share information about a change, where do you focus first? If you're like most managers, you're thinking about how to explain the change. You work on the message you want to share rather than starting with the audience. The audience is the essential starting point for creating any change message. You need to know what they are thinking so you can increase your communication effectiveness and achieve your desired impact. Before you work on a message, here are four questions to ask yourself about the audience. What do they know about the change? What will concern this audience the most about the change? How can I connect with this audience to demonstrate that I understand their concern and then speak in a way that they will understand? How do I want the audience to respond? What do they need to know or do differently because of what I am sharing? Once you're clear on the audience's point of view, you can create your presentation and prepare for the meeting. Before…
Practice while you learn with exercise files
Download the files the instructor uses to teach the course. Follow along and learn by watching, listening and practicing.
Download courses and learn on the go
Watch courses on your mobile device without an internet connection. Download courses using your iOS or Android LinkedIn Learning app.