When communicating a change, always start with WHO. Who is in the audience and what do they need to know or do differently as a result of what you are telling them? Speak in their language and you will reach them. Speak in your language and you may lose them.
- When preparing to share information about a change,…where do you focus first?…If you're like most managers,…you're thinking about how to explain the change.…You work on the message you want to share…rather than starting with the audience.…The audience is the essential starting point…for creating any change message.…You need to know what they are thinking…so you can increase your communication effectiveness…and achieve your desired impact.…
Before you work on a message,…here are four questions to ask yourself about the audience.…What do they know about the change?…What will concern this audience the most about the change?…How can I connect with this audience…to demonstrate that I understand their concern…and then speak in a way that they will understand?…How do I want the audience to respond?…What do they need to know or do differently…because of what I am sharing?…Once you're clear on the audience's point of view,…you can create your presentation…and prepare for the meeting.…
Before you share any message on change,…
- Define and describe the change curve.
- Describe how leaders can either facilitate or block successful change.
- Summarize ways to promote resilience during change.
- Explain how to use the power of positive and negative emotions to generate the emotion that creates change.
- Cite the different approaches to using language to manage change.
- Name the best way for a manager to help the team process change.
- Define a change vision.