From the course: Management: Top Tips

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Introduction

Introduction

From the course: Management: Top Tips

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Introduction

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- Every time you buy anything, it's a negotiation opportunity. And every time you sell anything, there's an opportunity for negotiation. So, this subject crops up quite often. And negotiation can have a big effect on the bottom line of your company. Suppose you're buying your materials for 95 pounds, and then, you're selling your finished product for 100, and you're making five percent profit, which is quite common. Imagine if you could negotiate the price of those materials down from 95 to 90. You would double your profit. Or if you could negotiate the price up from 100 to 105, you'd be doubling your profit. And that's a Hell of a lot easier than trying to sell twice as much, and then, do twice as much, and employ twice as many people. So, negotiation's really, really important. There's a big opportunity there. And that's why I've made this course, and I hope you find it useful.

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