From the course: Personal Effectiveness Tips

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How to use social media more efficiently

How to use social media more efficiently

From the course: Personal Effectiveness Tips

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How to use social media more efficiently

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- Social media is a great way to make connections and build your personal brand. But many professionals hesitate to get involved because they assume it'll take way too much time. After all, social media operates 24/7, and you need to be responsive, right? So you end up with some people avoiding social media altogether, and others at the opposite pole, spending so much time on it, it crowds out their other work, the work they get paid to do. Neither is a good solution. It's actually very possible, though, to have a solid social media presence with only one or two hours investment per week. Obviously if you work for a digital agency or you're a social media strategist, you're going to want to spend a lot more time on it. But for most professionals, all you need is a small dose, so you're familiar with the platforms and the parlance, so people can find you when they want to look you up and connect. Here's the strategy I followed for many years, before I decided the time had come for me…

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