From the course: Employer Branding to Attract Talent

How candidates evaluate potential employers

From the course: Employer Branding to Attract Talent

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How candidates evaluate potential employers

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- You know how there are some companies we look at, admire, and say wow, I'd really like to work there? Those companies have a good sense of what employees are looking for, and they're doing a terrific job of making sure they deliver. Let me tell you what today's candidates are really hoping to see when they're evaluating potential employers, and help you become one of those companies in the wow, I want to work there category. First off, companies need to satisfy a candidate's desire to have their basic needs met. This is where a candidate needs to feel that a company can offer them a compensation package they can actually live on. I'm sure you've heard a million times that money doesn't matter to job seekers. That's nuts. Of course it matters. Yes, today's job seekers do want to work for organizations that have a higher purpose, but they also need to be able to eat, make rent, and pay back their student loans. Those wow employers that I mentioned are also masters at helping their best employees achieve their personal goals and dreams. A friend of mine was looking for a change. She always dreamed about working and living in Italy. So after receiving offers from some excellent employers, she chose the one that gave her the opportunity to work at their offices in Rome. How cool is that? Trust is also pretty high up on the list for candidates. Candidates want to work for companies that live up to their promises. Lots of companies promise promotions after a new hire is in their job for a particular period of time. When that doesn't happen, the company immediately loses the trust of the people they employ. It doesn't take long before word gets out that their promises are nothing more than empty words. The lesson here is to make sure you don't make promises you may not be able to keep, because trust is about keeping your word. How a company is viewed in the community is also important to job seekers. Companies that are in the news for unethical behavior do not have quality candidates knocking at their door. People expect their employers to treat others fairly, behave ethically, and be proactive in their business practices. And those that do good for their communities are the ones that get noticed for the right reasons. You don't have to be perfect, nor do you need to have the complete package, but you do have to have some of things today's candidates are looking for when they're considering which employer to work for. Step up your game, and before long, people will begin to say wow, I'd really like to work there.

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