From the course: Leading with Purpose
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Getting clear on your backstory
- I was working with the new CEO of a pharmaceutical firm, and he was preparing for his first town hall. The company worked in the allergy space and he was a new CEO and he wanted to make a great first impression on his new team. So I asked him, "What do you really want your people to take away?" He said, "I want them to know that the allergy business "is important. "You know, we might not be curing cancer here "but allergies really affect people's lives." So I asked him to elaborate a little bit and he said, "My wife has allergies, and when they act up "it ruins family events for her. "She had to leave our son's orchestra concert "because she was wheezing so badly "and she was so disappointed. "She had been looking forward to it for weeks." He said, "I don't think people "should have to suffer like that." So I told him, "You should open your talk with that story." At first he pushed back because he's saying, "You know, it's not professional. "Maybe I should keep my personal life…
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