From the course: Creating a Culture of Service

Framing

From the course: Creating a Culture of Service

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Framing

- You're going to hear a lot about framing in this course, so I want to take a minute and put it into context for you. In fact, that's exactly what framing is. It's putting things into context, and it's one of the most essential, yet overlooked elements of leadership. Now framing is absolutely critical for creating a service culture because so much of that depends on attitude and mindset. As a leader, you're the one who sets the frame that your team views their daily actions through. You can help your team understand why their work is important, who their work affects, and how it helps your customers and your organization. The words of the leader matter. When people don't have an organizing frame, work becomes a series of meaningless, disconnected tasks, and that is a recipe for a disengaged, disconnected culture. Framing will help your team have the right attitude and mindset as they go about their work, so as we go through this course, look for specific tips about framing. Your ability to set the right frame for your team can mean the difference between mediocrity and excellence.

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