From the course: Employer Branding to Attract Talent
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Four questions for a compelling employer brand
From the course: Employer Branding to Attract Talent
Four questions for a compelling employer brand
- Whenever I see people posting we're hiring on their social media sites, I'm reminded of those rugs stores that always have a going out of business sign in their front windows. I simply ignore them. That's what's happening today in terms of we're hiring posts. People are so used to them that they're being ignored. You've got to be distinctive these days to get noticed. That's why you need to build an irresistible employer brand. To truly understand and deliver a brand experience where top talent knocks at your door, there are four fundamental questions you should be able to answer. The first question you need to ask yourself is, "Am I clear on whom I'm trying to attract?" If you're trying to attract everyone, you'll wind up attracting no one. Figure out exactly who your target market is and speak directly to them. When you do, you'll be in the enviable position of having a handful of the right candidates to choose from, rather than a bunch of resumes from people who clearly aren't…
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