From the course: Assessing Digital Maturity
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Five stages of digital maturity
From the course: Assessing Digital Maturity
Five stages of digital maturity
- Chances are you've embarked on your journey toward digital transformation in some meaningful way, but how far have you gone? How much farther do you have to go? Let me offer some thoughts about the mile markers along the way to true digital maturity. There are five stages of digital maturity. Digitally present, digitally active, digitally engaged, digitally competitive, and digitally mature. Let's take a look at an example. The Washington Post was founded in 1977 and it spent more than a 100 years as an analog business with the physical paper as it's product. With the emergence of the internet in the 1990s, the company received the push it needed to begin it's digital journey. The company became digitally present in 1996 when they launched their website. This took the traditional product, the newspaper, and rendered some aspects of it online. The Post became digitally active in 2009 when the company integrated it's print in online operations. The company created a multi-platform…
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