How do you determine where you on the digital maturity spectrum? How do you determine how far you've traveled and how much more of a journey is left? In this chapter, discover the five stages of digital maturity: digitally present, digitally active, digitally engaged, digitally competitive, and digitally mature. Learn about the Washington Post as an example of these different stages with thoughts on how to translate this back into your business.
- Chances are you've embarked…on your journey toward digital transformation…in some meaningful way,…but how far have you gone?…How much farther do you have to go?…Let me offer some thoughts…about the mile markers along the way…to true digital maturity.…There are five stages of digital maturity.…Digitally present, digitally active, digitally engaged,…digitally competitive, and digitally mature.…Let's take a look at an example.…The Washington Post was founded in 1977…and it spent more than a 100 years as an analog business…with the physical paper as it's product.…
With the emergence of the internet in the 1990s,…the company received the push it needed…to begin it's digital journey.…The company became digitally present…in 1996 when they launched their website.…This took the traditional product, the newspaper,…and rendered some aspects of it online.…The Post became digitally active in 2009…when the company integrated it's print in online operations.…The company created a multi-platform group…to manage the handling of content…
- Explain how accountability and collaboration can be synergistic.
- Recognize limitations when pursuing new ideas in an innovation lab.
- List the five stages of digital maturity.
- Identify the benefit of transparency in strategic thinking.
- Name one focus that would form a good basis for a capability team.