From the course: Assessing Digital Maturity
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Evolution of capability teams
From the course: Assessing Digital Maturity
Evolution of capability teams
- The benefits of moving to a capability-based operating model are undeniable. They include speed, as the world of digital is moving faster than companies can adapt. Customer expectations, as customers expect you to iterate and design based on their feedback. Improve precesses, as they end up being developed around organizational silos and a consistent customer experience and speed to market suffer. Organizational advantages, as companies must reexamine how they holistically approach digital and omnichannel by organizing cross-functional teams around capabilities, such as repeat delivery versus marketing, operations, IT, et cetera. Decision rights, as ownership of digital has become universally messy and without intentional design the lack of clear decision rights or collaboration forums will undermine the ability to deliver effectively. Governance, as road maps must collapse barriers, expose dependencies, and renew the focus of efforts on differentiating the employee, partner, and/or…
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