From the course: Managing Organizational Change for Managers
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Effective versus efficient
From the course: Managing Organizational Change for Managers
Effective versus efficient
- What was the last email you received on a significant change in your organization? Do you read beyond the first few lines? Email is a very efficient way of sharing information. It's one of the most widely used communication tools for business. However, it's ineffective if you need the receiver to absorb the message and understand something or take action. But in many ways it's like putting a message in a bottle and throwing it overboard hoping the recipients will help. Effective communication is when the message produces a desired or intended result. If you received an email that tells you the company refrigerator is going to be cleaned out on Friday, do you take action? It many inform you, but unless you remove your food, has the message been effective? There are seven components to great communication. They are sender, receiver, message, feedback, intent, impact, and shared context. So how do these seven components work in communication? Let's call the sender and the receiver Joe…
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