Join John Ullmen for an in-depth discussion in this video Designing the content of your message, part of Communication.
- Steve Jobs said, "You have to work hard…"to get your thinking clean to make it simple.…"But it's worth it in the end because once you get there,…"you can move mountains."…Three keywords in the middle of that quote make it simple.…Point to the first of four guidelines…to design your message for maximum impact.…First, make it simple.…Jobs is a great role model for the power of simplicity.…Countless examples.…Before Apple introduced the iPod,…people got confused about so-called MP3 players.…Jobs said, "It's a thousand songs in your pocket,"…and everyone instantly understood.…
In his legendary 2005 commencement address…at Standford University,…he distilled his abundant life experience…into three stories and four words,…"Stay hungry, stay foolish."…That's making complex simple.…That's what we want to do, too.…So, when preparing your message remember,…complex confuses, but simple sticks.…No matter how complex your underlying analysis…and reasoning, make your message simple.…If your listeners get lost, you lose.…The iPod was more complex than…
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- Managing the intent-impact gap
- Designing the content of your message
- Improving vocal delivery
- Adjusting your body language
- Being politically savvy
- Listening to what's said, what's unsaid, and how it's said
- Increasing empathy and trust
- Overcoming anxiety<br><br>
- The PMI Registered Education Provider logo is a registered mark of the Project Management Institute, Inc.