The organization's vision and mission set direction and have a direct effect on the type of culture you'll have. The vision and mission need to be exciting, compelling, and give the team an understanding of the types of behaviors required to live that mission and achieve the vision. The more meaningful the vision and mission, the more it can build and strengthen your culture.
- The organization's vision and mission set direction. They have a direct effect on the type of culture you're going to have. The vision and mission need to be exciting; they should be compelling, they should give a team an understanding of the types of behaviors required to live out that mission and achieve the vision. The more meaningful the vision and mission are, the more they can be used to build and strengthen your culture. Check out my course on strategic planning fundamentals for guidance on how to create a compelling vision and mission statement.
One organization I've worked with is a healthcare provider. They have a great mission and vision. Their mission is to improve the health of those we serve. Their vision is to be a place where people want to work, where physicians want to practice and, most importantly, where patients want to go when they need healthcare services. Those are pretty compelling. Note that that vision and mission are about people, they're about behaviors; nowhere in there do they mention financials or market share or their position in the industry.
Their vision and mission guide day-to-day behaviors. They drive decision making and get people to do things that are consistent with what they aspire to be. Take a look at your vision and mission. Are they compelling? Are they exciting? Do they drive the right behaviors when you're not there to tell the team how you want them to behave? If not, spend some time re-crafting that vision and mission so it lets people know the type of culture you're trying to build.
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- Identify the components of high-performing cultures.
- Assess and evaluate your current culture.
- Define high performance.
- Create a compelling vision and mission.
- Compare and contrast communication vehicles.
- Explain what culture is and list ways to reinforce it.
- Identify tools for measuring and balancing results.