From the course: Preparing for Successful Communication

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Create memorable takeaways

Create memorable takeaways

From the course: Preparing for Successful Communication

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Create memorable takeaways

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- Did you see the movie Pretty Woman? Garry Marshall, the director of that movie said, "Hollywood producers can predict "which movies will make money based on one thing. "Do people walk out of the theater "repeating something they heard word-for-word?" If so, that movie tends to go viral. If people walk out saying make my day, or show me the money, they're talking about that movie enthusiastically, which means they're motivating other people to go see it. Here's the question, what can people repeat word-for-word from your communication? If they can't repeat anything, you'll be out of sight, out of mind, and who wants that? Here's how to craft a repeatable, retweetable phrase-that-pays, that makes your message memorable and keeps it top-of-mind. And in case you're wondering, what's a phrase-that-pays? It's a crafted soundbite that distills your takeaway into a 10 word or less AIR-tight soundbite. AIR is an acronym for, A is for alliteration, words that start with the same sound make…

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