The term "corporate skunkworks" refers to an organizational unit created solely to focus on new products or business ideas. The big risks are that the new ideas may become too far removed from the company's focus, and/or new ideas may get rejected by the rest of the organization. Learn how companies can increase the likelihood that their skunkworks will actually succeed.
- The term Skunkworks refers to…a unit of a company set up explicitly…to encourage exceptional creativity…and the pursuit of new ideas.…Located some distance from corporate headquarters,…the unit takes a group of people…away from their regular work environment…and gives them freedom to pursue radical innovations.…
During World War II, Lockheed Martin…used the Skunkworks approach to develop…high speed fighter planes to help the allies…win the war.…In the late 1970s, IBM used the Skunkworks approach…to allow some workers to break away…from the company's mainframe mindset…and launch the PC in record time.…
For many years, the IBM PC remained…the most successful response to Apple's computers.…Amazon's Lab 126, located in Silicon Valley,…away from corporate headquarters in Seattle…provides a recent Skunkworks example.…It's charged with designing and engineering…high profile consumer electronic devices.…
A slew of extremely successful products…like Kindle e-readers, Amazon Fire TV, and Amazon Echo.…All emerged from Lab 126.…
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- Fundamentals of innovation
- Fostering creativity without losing control
- Design thinking
- Lean startup
- Redefining customer value
- Digital transformation
- Social innovation
- Frugal innovation