Author Ellen Ensher outlines five components in identifying a task or organizational specific environment and walks you though the process of how to analyze the organizational specific environment at your organization by taking a closer look at the retail company Patagonia as an example.
- My job is about making Patagonia…as successful as possible…and show that business can be a force for good.…The idea that business can only serve…the shareholders' interest is wrong and outdated,…says Patagonia CEO Rose Marcario.…It is hard to argue with Marcario…as Patagonia's profits have quadrupled…under her leadership since 2014.…Let's use Patagonia as an example…to walk you through how to analyze…the task or organizational specific environment…using five components.…
First, consider customers.…Patagonia's customers are advocates…and ambassadors for the brand.…They are people who are typically physical active outdoors…and care deeply about the environment…and corporate social responsibility.…For example, in 2017 on Black Friday,…Patagonia enjoyed its biggest sales day ever.…While this may not seem surprising for Black Friday,…a typically huge shopping day in the US,…it is unusual that Patagonia…donated 100% of its profits…to various environmental groups.…
In fact, since 1985,…Patagonia has donated $85 million…
Business professor Ellen Ensher defines what management is in the era of the global workforce and exactly what the role of the manager involves. She explains how to create a compelling vision and culture for your organization, define business goals, and connect the big picture to your team's daily tasks. Next, discover how to build your team, partner with HR on hiring and firing decisions, and coach and mentor employees. Ellen touches on topics that are on the mind of today's leaders—resilience, trust, storytelling, and more—and shares tips to become the best professional version of yourself.
- Roles of a manager
- Becoming a new manager
- Engaging employees
- Creating a compelling vision and culture
- Setting goals
- Hiring and training
- Evaluating performance
- Coaching and mentoring