From the course: Management Essentials
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Considering the organizational specific environment
From the course: Management Essentials
Considering the organizational specific environment
- My job is about making Patagonia as successful as possible and show that business can be a force for good. The idea that business can only serve the shareholders' interest is wrong and outdated, says Patagonia CEO Rose Marcario. It is hard to argue with Marcario as Patagonia's profits have quadrupled under her leadership since 2014. Let's use Patagonia as an example to walk you through how to analyze the task or organizational specific environment using five components. First, consider customers. Patagonia's customers are advocates and ambassadors for the brand. They are people who are typically physical active outdoors and care deeply about the environment and corporate social responsibility. For example, in 2017 on Black Friday, Patagonia enjoyed its biggest sales day ever. While this may not seem surprising for Black Friday, a typically huge shopping day in the US, it is unusual that Patagonia donated 100% of its profits to various environmental groups. In fact, since 1985…
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