Tatiana and Brenda begin by reviewing success stories and survey data that emphasize why communication in times of change is so crucial. Next, they explain how to strategize communication efforts, craft the change communication message, and answer common questions that people may have when grappling with change. To wrap up, they discuss how to manage difficult questions, emphasize with others, and overcome resistance.
- Recognize the necessity of careful communication planning when involved in a change initiative.
- Define opinion leaders.
- Explore how to modify communication efforts to make them more effective.
- Recall strategies for indentifying concrete language.
- List the five questions people are most concerned about during times of change.
- Recognize the value of getting a skeptic's input when planning change communication.
- Recognize the most common reasons that people resist change.
- Explore the communication behaviors that reduce resistance to change.
Skill Level Intermediate
- Change is challenging for people to navigate through. And if you're the messenger, you have an even bigger task of getting buy in. - This course is designed with you, the messenger, in mind. If you're a mid-level manager, a team leader or a supervisor, you'll find strategies to help you with your next change campaign. - That's right, communicating change is a campaign, it's not just a meeting or an email. We'll assume that the decision on the change your communicating is already set. - My name is Brenda Bailey-Hughes. - And my name is Tatiana Kolovou. In our course, we'll be working on the communication strategies needed to make the change initiative a success. - [Brenda] We'd like for you to think about a change that you need to communicate in the near future, and then we'll coach you to think about your individual situation. - We'll give you the tools you need to be effective as the messenger of a change initiative. Join us as this change adventure unfolds.