Did you know that many people go from business development to general manager roles or even become CEO? Take a look at the doors your experience running business development can open for you.
- Did you know that many people…go from business development to general management…or even becoming CEO?…It shouldn't be a surprise.…In fact, in many smaller companies, the CEO…is the de facto head of business development,…always exploring creative new ways to expand…the company's long-term opportunities.…Working in business development teaches you…a certain way of looking at the world.…First of all, it's a good combination of inward…and outward exploration.…
You have to train yourself to understand…your organization's strengths and the various businesses…that are thriving and struggling.…At the same time, you need to be current…on trends in your market.…Most importantly, though, business development…teaches people to look for possibilities…that benefit both parties.…Some people call it expanding the pie.…Others call it synergy.…Wall Street calls it value creation.…By putting together different combinations of resources…and people, a good business development professional…creates value where none existed.…
When you looks at CEOs, that's what they do as well.…
Business development teams identify areas of opportunity: new products, new markets, new partnerships, and new distribution channels. It's critical to start with clear objectives. Are you using business development (BD) as a marketing tool, a sales channel, a source of innovation, or a corporate development hub? Management consultant Robbie Kellman Baxter shows you how the best BD professionals identify and build momentum for new initiatives. She also gives you the insight you need to launch a BD function in your organization, explains how to manage a BD team, and shares how to scale the BD function as your opportunities grow.
- Define business development.
- Explain the purpose of business development.
- Distinguish business development from other functions.
- Identify the skills and personality requirements for a business development role.
- Measure business development performance.
- List options for organizing a business development team.
- Describe how to make business development relevant at the C-level.