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Assessing the market incorrectly

Assessing the market incorrectly: Assessing and Improving Strategic Plans
Assessing the market incorrectly: Assessing and Improving Strategic Plans

Markets are complex. There are multiple players who are dealing with players in other markets—customers and suppliers of your customers. It's easy to misread the market. When you do, that can lead to pursuit of the wrong strategy. Doing a solid market assessment for your market and your customers' market and refreshing that assessment regularly keeps your strategy aligned with market dynamics.

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Skill Level Intermediate
54m 4s
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Skills covered in this course
Business Leadership

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