From the course: Leadership Stories: 5-Minute Lessons in Leading People

Unlock the full course today

Join today to access over 22,600 courses taught by industry experts or purchase this course individually.

Think outside the box

Think outside the box

From the course: Leadership Stories: 5-Minute Lessons in Leading People

Start my 1-month free trial

Think outside the box

“

- Telling people to think outside the box rarely works. Now if you want people to be more creative problem solvers, a better solution is to draw them a bigger box. You know, that forces your audience to think outside the confines they would naturally set for themselves. Now, one of the best ways to do that is with a story about someone else who actually was thinking outside the box. And here's a case in point. Now, Tide has been the number one selling brand of laundry detergent in the US since soon after it was launched in 1946. Now, the main reason for that is that the chemists and engineers at Procter & Gamble are constantly upgrading the cleaning formula. Well, in the late 1990s, one of the upgrades they were working on proved to be more interesting than most. Now, according to the former Chief Technology Officer Gil Cloyd, the challenge that year was a certain type of dirt that was unusually difficult to get out. Now, the other thing unusual about it was that it would often come…

Contents