Join Dina Shapiro for an in-depth discussion in this video What you should know before watching this course, part of Marketing Foundations: Customer Decision Journey.
- Before we begin our course on the customer decision journey, I want you to know that this course is designed for business owners and people who work in marketing, advertising, media planning, customer insights or research. It's for anyone who comes into contact with customers, whether you're at the start of your career, or an experienced professional. While I'm not going to tell you what your customer decision journey should be, I will share best practices and tools so you can create a relevant and engaging customer decision journey to build your brands and business.
- How the decision journey has evolved
- Defining and using buyer personas
- Developing insight-driven journey stages
- Choosing touchpoints strategically
- Aligning messaging across the brand's touchpoints