Next steps

- Congratulations on finishing this course.…By now I hope you've learned that an insight-driven…decision journey is an excellent way…to engage customers and convert them to loyal advocates.…While we've covered a lot in this course,…I want you to remember that customers,…brands, and businesses evolve,…and so must your customer decision journey.…If you're interested in gaining more insights…about the customer decision journey,…I recommend signing up for email alerts…to receive thought leadership from McKinsey,…BCG, or Harvard Business Review,…and researching Microsoft and Google…customer decision journey studies and articles.…

You can also subscribe to…Path to Purchase Institute newsletters.…These are great ways to stay on top of customer…decision journey best practices and new content.…Lastly, I encourage you to stay in touch.…Follow or connect with me on LinkedIn…and visit my website to opt in to my newsletter…so you can read more about customer-focused…marketing best practices.…Thanks for watching, and I wish you all the best of success.…