To learn more, consider additional recommendations, including watching the Lead Generation Fundamentals courses.
- Congratulations on finishing this course.…By now I hope you've learned that an insight-driven…decision journey is an excellent way…to engage customers and convert them to loyal advocates.…While we've covered a lot in this course,…I want you to remember that customers,…brands, and businesses evolve,…and so must your customer decision journey.…If you're interested in gaining more insights…about the customer decision journey,…I recommend signing up for email alerts…to receive thought leadership from McKinsey,…BCG, or Harvard Business Review,…and researching Microsoft and Google…customer decision journey studies and articles.…
You can also subscribe to…Path to Purchase Institute newsletters.…These are great ways to stay on top of customer…decision journey best practices and new content.…Lastly, I encourage you to stay in touch.…Follow or connect with me on LinkedIn…and visit my website to opt in to my newsletter…so you can read more about customer-focused…marketing best practices.…Thanks for watching, and I wish you all the best of success.…
Author
Dina Shapiro
Released
10/18/2016- How the decision journey has evolved
- Defining and using buyer personas
- Developing insight-driven journey stages
- Choosing touchpoints strategically
- Aligning messaging across the brand's touchpoints
Skill Level Intermediate
Duration
Views
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Introduction
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Welcome1m 19s
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1. Decision Journey Basics
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Insights are the foundation2m 45s
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2. Buyer Personas
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Define buyer persona2m 59s
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Profile your buyers3m 46s
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Use your buyer personas3m 29s
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3. Decision Journey Stages
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Define journey stages1m 45s
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Develop the journey map2m 33s
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Common journey stages3m 40s
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Think through the stages1m 49s
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4. Map Across Touch Points
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Define touch points2m 5s
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Engage across touch points3m 48s
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Determine touch points3m 1s
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5. Align Messaging and Content
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Messaging vs. content2m 58s
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Emotional versus rational3m 40s
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Conclusion
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Next steps1m 11s
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Video: Next steps