From the course: Crowdfunding Campaigns for Independent Film

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Perk guidelines

Perk guidelines - Kickstarter Tutorial

From the course: Crowdfunding Campaigns for Independent Film

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Perk guidelines

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- After you've created the perfect campaign video and crafted a compelling story for your campaign, it's time to think about what exactly to reward your backers for their generosity. At every incentive level, your backer needs to get more than just a half-hearted thank you, and they need to feel that they've received something of tangible value. At the same time as you design your rewards, you need to be sure to keep your total fulfillment budget in mind. Here's some guidelines on how you and your film's backers can get the most bang per buck. You want to make your rewards personal or relevant. Offer perks that are personalized for the backer and or connect your rewards to your content. Make them unique. Typical rewards like t-shirts and copies of your film are fine to offer, but don't stop there. Go for things they can't get anywhere else. Mix it up. You want to offer a full range of rewards to cover all donation levels; digital, physical, and experiences. In addition to reward ideas…

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