Start your free trial now, and begin learning software, business and creative skills—anytime, anywhere—with video instruction from recognized industry experts.
About the Author
Ken Rutsky helps B2B offerings break through, achieve, and grow market leadership in new and existing markets.
Ken has spent 20+ years in B2B marketing roles, launching the Intel Inside broadcast co-op program in 1991 and the Internet's first affiliate marketing program, Netscape Now, at Netscape from 1995-99. He has been CMO at several startups and has run network security marketing at McAfee and is the author of Launching to Leading, a definitive guide to breaking through and leading your market.
In the decade of his consulting practice, Ken's clients—including FireEye, Nimsoft, and others—have generated over $6 billion of shareholder value through IPOs and acquisitions, while several others have reached private equity valuations of $1+ billion. His clients not only lead, they improve key sales and marketing metrics like leads to revenue and opportunities to close.