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About the Author
As an evangelist for "design ethnography," Kelly Goto is dedicated to understanding how real people integrate products and services into their daily lives. Kelly is the principal at gotomedia, a global leader in research-driven, people-friendly interface design for the Web and mobile technology. gotomedia provides product solutions for clients including Seiko Epson Japan, Symantec, Adobe, NetIQ, WebEx, and CNET. Kelly's book, Web Redesign 2.0: Workflow That Works, is a standard for user-centered design principles. Kelly is also the editor of gotomobile.com, a leading online publication on mobile user experience, and she serves on the national board of the AIGA Center for Brand Experience.