About the Author
Keith Ferrazzi is the founder and chairman of Ferrazzi Greenlight. He spent 20+ years coaching high-performing teams.
At Ferrazzi Greenlight, a research institute founded on the pillars of behavioral science and its effects on business, Keith has cultivated a business approach that he calls leading without authority. This approach focuses on the process of unleashing behavioral attitudes in the workforce that are in service to each other to create radical, impactful, and positive organizational change.
Keith started his career at Deloitte, where he served as the company's CMO. He then went onto become CMO of Starwood Hotels and Resorts, as well as found and sell two companies. Keith is also the New York Times best-selling author of Who's Got Your Back and Never Eat Alone.