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About the Author
Joseph Kerschbaum is the Midwest account director for 3Q Digital.
Joseph has been managing search-engine marketing (SEM) campaigns for over ten years, working with businesses of every size, from SMBs to enterprise-scale clients. He is a regular speaker at search and advertising conferences such as Search Engine Strategies, Search Marketing Expo, Online Marketing Summit, and others. His writing on the SEM industry appears in his regular Search Engine Watch column, and in his columns in Website Magazine and Visibility Magazine. Joseph is co-author of the Wiley/Sybex book, Pay-Per-Click Search Engine Marketing: An Hour a Day.